General Idea
ClearCoin wants to enhance the advertisements possibilities and explore new marketing opportunities that came with the development of the technology. With the power of the blockchain, they want to create a platform, which will connect advertisers and publishers and allow for real-time buying and selling of media on decentralized applications and the broader digital environment.
Current Problem
Digital advertisement has become very popular among brand. It is now much more effective and convenient to reach their potential customers in that way. However, with the digital advertising market adding billions of dollars every year, some problems become to occur. Digital advertising is susceptible to fraud, uncertainty, and inaccuracies. A study by WPP’s GroupM says ad fraud could cost businesses $16.4 billion in 2017. The $16.4 billion represents 20% of the total market, which is a very significant number.
Blockchain usage
Blockchain technology grants an enormous amount of security and transparency to any project. ClearCoin wants to use it to make sure, the advertisement and marketing deals are properly made, without any double spending or low quality of services, as everything will be neatly recorded within the blockchain for everyone to check for themselves.
New Ad Formats
The development of the technology and the whole advertisement sector has lead to creation of new display formats, new social formats, new video formats, and even emerging formats like virtual reality, which are growing in the market currently and can become very significant means of information in the future. ClearCoin wants to explore all of them and allow brands to benefit from the variety of marketing possibilities. This way they will be able to reach their potential customers much more effectively.
ClearVision App
The mobile App connected with the platform will allow campaign managers to always monitor their campaigns, analyze the statistics as they are being constantly updated and decide on new turns, ads placements and movements that happen to be the most effective in that particular moment. They can get direct messages when key data points change and notifications based on team’s behaviour and actions.
The token
The token will be based on Ethereum in ERC-20 standard, like most of usual ICO tokens. ClearCoin token (CLR) will be used for all of the payments and transactions within the platform and it will power the distributed ledger blockchain technology and improve the supply chain of the growing media and advertising industry.
ICO phase
The main ICO phase and the token sale has already started. It will last until the end of March, 2018. The token price is increasing slightly every 3 days, which means the earlier you buy, the cheaper you can get it for. Current CLR price is at the level of $0.0345 per token.
An interesting aspect of the token sale is the variety of coins and tokens, which are accepted in ClearCoin crowdfunding. Apart from the obvious and most popular coins from the top like Bitcoin, Ethereum or Litecoin, they also accept other popular altcoins like Ripple, Bitcoin Cash, Dash or Lisk. Moreover, there are also smaller cryptocurrencies available like DogeCoin, GameCredits or Omni just to name a few. Such brave decision can turn out to be great when it comes to the success of the campaign and money raised, as it may encourage many smaller investors and individuals to help support the project. By accepting so many of smaller coins, ClearCoin also shows their support for the general cryptocurrency community.
The team
The team behind ClearCoin is undoubtedly very experienced. It’s worth noting that the team have already cooperated with many well-known brands and big companies when it comes to advertisements and marketing projects. Just to name a few, there are companies like Nestle, Pepsi, Coca-Cola, Activision or McDonald’s. This shows how great is the experience of people working on this project and it can indicate that there is a high chance of delivering not only a good and working platform from the technical point of view, but also a platform that can provide a great advertising and marketing experience for new brands and companies, which will want to use it.
Final Thoughts
To sum up, the project has a good idea and solution on how to improve the digital advertising industry, which has become very big in recent years and it is yet to grow even more with new technologies emerging and becoming part of our daily lives. Many brands, as well as individuals can benefit from such platform when it comes to advertising their products and services. The platform itself looks neat and easy to use and the team behind the project is solid and will most likely deliver just what they promise.