CryptoAds Network (CRAD) - ICO Alert Report

cryptocurrency May 11, 2018

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ICO Alert Quick Facts

A decentralized marketing and advertising platform built on the Ethereum blockchain
$1 = 1 CRAD token
May 15, 2018 — June 16, 2018
30,000,000 total available / 100,000,000 total supply
Parent company CFC was founded in 2011

Q&A with CryptoAd’s Founder & CEO, Oleksii Vinogradov

ICO Alert: For those who are not familiar with CryptoAds, can you explain what it is, and what the team aims to accomplish?

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CryptoAds Marketplace is a powerful decentralized marketing and advertising platform built on the Ethereum blockchain. CFC Company developed a cloud based software system for internal use and the B2C sector; and now it’s time for expanding it into the growing B2B marketplace. The platform is completely transparent and provides secure solutions for brands, digital advertisers, marketers, content publishers and everyday Internet users, who receive the opportunity to trade directly without the need for centralized ad exchanges. The CryptoAds Marketplace will give advertisers an opportunity to place a variety of ad units (native video, live-casting ads, 360 ads, “in the round,” vertical video, in-app, and walls) at an unlimited number of traffic sources with AI and blockchain technologies and without having to worry about proper execution.

The CryptoAds model is already implemented inside CFC.io project (launched in 2005) with 7 million registered users and profit-generating returns. This project will be the base to growing the platform worldwide.

ICO Alert: How does the CryptoAds token (CRAD) function within the platform and why is it needed?

Participation and interaction with other users in our platform will require usage of our Ethereum-based ERC20 token CryptoAds.

Advertisers create ad content and media resources to be offered to their target audiences. In exchange for ad space, the advertisers offer payment in the form of tokens to publishers. The advertisers can specify where and how their ads should be delivered, and how much they are willing to pay.

Publishers agree to display the content produced by the advertisers on their websites in exchange for token payments. The publishers can specify criteria for advertisements that they are willing to display, including rates per click and per impression, ad type and genre, price range, duration of display time, etc.

BUSINESS MODEL

The platform provides bandwidth and compute capacity to verify the legitimacy of clicks and impressions in exchange for a percentage of the token payments. Collectively, the platform serves as a decentralized referee of the transactions between advertisers and publishers.

BENEFITS FOR THE PARTIES

Consumers get digital content and rewards from publishers. Advertisers get direct attention and engagement from consumers, experience lower advertising costs and have greater control over their content. Publishers get higher transactional revenue from advertisers omitting intermediaries with their high margins and non-transparent pricing.

TARGET MARKET SEGMENT AND MARKET AMBITIONS

CryptoAds Marketplace taps on the B2B market sectors of native online advertisement (estimated at $36 billion by 2021), online research (~$40 billion market size), and big data analytics ($232 billion market size) with imminent blockchain-driven disruption.

With a modest 1% fee, the CryptoAds Marketplace will collect over $220 million in fees per year, if we can capture only 10% of global digital advertisement spending.

ICO Alert: Your whitepaper cites “middle men” who control ad buying in the ecosystem as a reason for high prices and deceptive marketing tactics. Who are some of the major players in the current advertisement ecosystem that CryptoAds will compete with, and how will you lower costs for media buyers?

Google AdWords, Facebook ads etc. Consumers get digital content and rewards from publishers. Advertisers get direct attention and engagement from consumers, experience lower advertising costs, and have greater control over their content. Publishers get higher transactional revenue from advertisers omitting intermediaries with their high margins and non-transparent pricing.

ICO Alert: Can you tell us more about your fraud prevention system and how you can protect against bot traffic?

A next generation reputation system based on blockchain.

“A good reputation is more valuable than money.”

In the blockchain system, no third party is involved, as all transactions must be made publicly and transparently, thus various services can be provided.

ICO Alert: According to your website, CallsFreeCalls (CryptoAds Parent Company) already has over 7 million registered users. How has the current platform been accepted by your users?

After finishing the token sale, CFC will snapshot current balances and all future transactions to convert them into blockchain. So, the conversion of existing CFC coins, into CRADs, will start immediately, just technology will change in future.

We are using Ethereum ERC20 standard for creating a token that is freely transferable and super secure. The issue of CryptoAds is limited with a fixed amount, so there will never be another CRAD issued.

Blockchain will keep all history of users’ activity. This activity log will be a basis for smart contracts to serve ads based on various special criteria including used platforms, user types and their reputation. Historical data analytics and smart targeting will build up a token usability and valuation.

CFC.io Company are now using coins to reward users. You can download the apps here:

After the token sale, we will start the process migration for existing and new customers and convert past transactions into blockchain. Within the next six months, we will launch a full version, where publishers and customers will have more advanced options to customize their operations with tokens. Now, the company has 7 million registered users and positive revenue.

ICO Alert: What advantages will you gain by moving the current platform to the blockchain?

ADVERTISERS

Storing the history of advertising offers and rewards

Opportunity to see a full-fledged advertising campaign from various points in different agencies

Prevention of unfair competition and underpricing of offers

Rating of advertising agencies based on the amount and accuracy of reward payouts

USERS

The history of user activity in the blockchain system

User priorities for rewards

The ability to offer selected priority advertising campaigns to super users based on smart contract system

Reputation tracking system will help to detect and disclose fraudsters to protect the advertisers’ money

ICO Alert: What is your relationship with Altair Capital Management?

They are investors in CFC (and now in CryptoAds Marketplace).

ICO Alert: Why did you choose to use the Ethereum protocol to launch the CryptoAds platform?

This is most common for end users, where we can easy to distribute rewards. It significantly decreases costs for starting a project.

ICO Alert: Your whitepaper states that you will retain 60% of the total CRAD tokens to grow the network and reward publishers. Can you explain more about that?

App publishers now have a expenses to integrate new monetization SDKs inside app. This is why they are conservative to add more platforms. We will provide a coverage of their expenses. They can also using a tokens to marketing existing products.

ICO Alert: How far along is the project today and when can contributors expect to use the platform? What does the roadmap look like for 2018?

MAY 15, 2018 TOKEN SALE PHASE #1 (PRE-SALE)

Early-stage token sale

JUNE 16, 2018 TOKEN SALE PHASE #2 (SALE)

Main milestone of token sale

JULY 17, 2018 LAUNCH TOKEN ON ETHEREUM

Tokens will be issued after the end of token sale

AUGUST 10, 2018 TOKEN DISTRIBUTION, FURTHER PLATFORM DEVELOPMENT

JANUARY 15, 2019 DECENTRALIZED PLATFORM LAUNCH

APRIL 7, 2019 ACQUIRE AND CONVERT EXISTING AD NETWORKS

ICO Alert: As a non-CryptoAds question, we like to ask for unique predictions for the ICO and cryptocurrency space in the future. Where do you see both in the next 3–5 years?

ICOs will become more and more difficult until regulation will place this type of investment on a same level with traditional VC investment. Companies without products and existing users will never make it. Cryptocurrencies will have distribution depending on each country’s jurisdictions. For example, it will be CRAD in the top 80% of theadvertisement market and three or four currencies will take the other 20%. Same for another markets.

ICO Information

The main ICO will begin on May 15, 2018 and will end on June 16, 2018. There are a total of 30,000,000 CryptoAds Network tokens (CRAD) available during the main ICO, representing 30% of the total CRAD supply. A hard cap of 30,000,000 CRAD is set for this period.

$1 = 1 CRAD token

Current accepted currencies for CryptoAds Network include Bitcoin, Bitcoin Cash, Ethereum, and Litecoin.

CryptoAds Network is an ERC20 token, so it’s important that contributors use ERC20 compatible wallets to send funds to the ICO smart contract, and to receive the CryptoAds Network tokens.

Token Information

There are a total of 100,000,000 CRAD tokens being created, with 30,000,000 available during main ICO.

Contributors will have their tokens distributed shortly after the end of the ICO. Visit the CryptoAds Network website for more information and the contribution address.